When neighbours come together, health professionals back community projects and the government improves the quality of environments and public spaces, social capital is created. Recent research has demonstrated that a high social capital can positively affect public health initiatives.
When these action areas are included in a health promotion strategy design, they naturally result in a joint intersectoral approach capable of addressing a wide range of health factors and injustices on multiple levels. Social Justice Social justice refers to a set of values relating to supporting equality by providing support to people who face disadvantage or discrimination in society.
The Ottawa Charter considers these principles when devising health promotion campaigns to support and protect people or groups who experience disadvantage. It also provides equity by ensuring that that every student in Australia, from K , will have mandatory PDHPE lessons to teach health behaviours. These services support equity by providing quality health services for Aboriginal and Torres Strait Islander people.
Strengthen Community Action — Describes access at a community level to things like a Healthy School canteen, exercise groups or opportunities to participate in lobby groups which promote principles of diversity and equity in health. Creating Supportive Environments — Improves the living conditions of individuals by increasing equity and improving access to health services and facilities. Local communities can create healthy environments by providing parks, facilities and other safe areas for individuals to enjoy and utilise.
Building Healthy Public Policy — The government is responsible for acknowledging diversity and equity and has created initiatives like medicare and PBS to ensure every individual has access to health care in Australia. There is currently a 17 year life expectancy gap between these two groups, which is devastating.
There are serious concerns about the health inequities experienced by the indigenous population, the main causes being inadequate access to health services, low levels of education and overcrowded or poor living conditions. Building Healthy Public Policy A national Indigenous Representative Body has been established and targets have been set to show improvements in health equality.
Funding has also been supplied to provide skilled labourers and workforces to counter the challenges of improving the quality of remote indigenous education and communities.
Create Supportive Environments For health professionals to deliver quality care they need to be adequately trained and ideally indigenous, so that they understand they cultural and social challenges faced by the ATSI community. Extra teachers and educators have also been trained and sent to remote areas to improve levels of education. In addition, training indigenous people to work in frontline services such as police can booster the profile and the relationship of indigenous people with local authorities.
Strengthening Community Action The program makes sure that primary health services are delivered with cultural sensitivity. It also empowers Aboriginal and Torres Strait Islanders to become active members of the community and participate in the planning of health at a local and community level. Developing Personal Skills Improves the education levels and services available and provides indigenous mothers with access to early learning support services. Reorienting Health Services Investments have been made in primary health care to ensure that there is a balance between prevention, promotion and curative services.
These services also promote access to health services which provide education to improve the quality of lifestyles choices. This initiative aims to reduce the prevalence of lifestyle related diseases such as CVD by targeting the eating and exercise patterns of individuals and improving their quality.
Developing Personal Skills The initiative encourages individuals to adopt positive behaviours for nutrition and exercise and promotes behavioural changes which will reduce the risk or poor health and serious illness.
Some communities that have a higher prevalence of diabetes and heart disease appear to be from such diverse regions as the Horn of Africa, sub-Saharan Africa, the Middle East, South East Asia, the Asian subcontinent and parts of Southern Europe.
Participants at these sessions are encouraged to make small, simple changes to what they and their families do every day to develop and maintain healthy lifestyle behaviours. Emphasis is placed on the importance ofknowing what to do to prevent the onset of chronic health conditions such as Type 2 Diabetes, Heart Disease and someforms of Cancer.
Information and ideas about healthy eating and physical activities are shared in culturally safe environments. If you would like a visit from the team give us a call on 08 or via email on maitri mscwa.
There is a range of multilingual resources that you can access free of charge. Contact us for more information or visit the following websites:.
Further details follow about major Australian mass media campaigns targeting overweight and obesity prevention, at national and state levels, for which published evaluations are available. A major national mass media campaign aimed at encouraging Australians to make healthy changes to diet and physical activity ran between and The first phase, Measure Up , promoted waist circumference as a new way to measure risk of obesity-related chronic diseases and broadly urged people to make healthy changes.
The campaign used media channels including television, radio, online and outdoor. An evaluation of Measure Up in NSW found the campaign increased awareness and knowledge about the link between waistline and chronic disease risk and led to more people measuring their waist. It did not lead to any notable changes in self-reported physical activity or healthy eating behaviours. The Go for 2 and 5 campaign aimed at increasing awareness of the recommended intake of fruit and vegetables and increasing consumption ran in Western Australia between and The campaign featured colourful animated characters made from fruit and vegetables and ran on media channels including television, radio, print and at point-of-sale.
The campaign significantly increased correct knowledge of the recommended number of serves of fruit and vegetables and resulted in daily fruit and vegetable intake increasing by 0. The aim was to illustrate negative health effects of overweight and obesity and encourage small changes to increase physical activity and eat a healthier diet. The campaign was developed by the Department of Health WA and ran first in WA in on media channels including television, cinema, radio, print and online.
The campaign was perceived by almost all adults who recalled it as believable and making a strong argument for reducing weight. The proportion of WA adults who reported they would likely meet physical activity recommendations in the immediate term increased significantly from baseline to the second burst of campaign activity. There was no significant increase in intentions to change dietary behaviour, however researchers said the overall findings showed mass media campaigns could lead to a shift in attitudes needed to underpin longer-term behavioural change.
Television advertising was complemented by cinema, radio, print, outdoor and digital advertising. The sugary drinks campaign achieved a high level of awareness with about two-thirds of WA adults recalling or recognising it. The campaign led to a significant increase in adults recognising toxic fat build up as a health effect of drinking too many sugary drinks.
It cited evidence that being overweight increased your risk of some cancers and specified target waist measurements that men and women should not exceed. An evaluation found that the advertisement increased awareness of the link between obesity and cancer. Following exposure to the advertisement, however, respondents were no less likely to classify their weight status as healthy and therefore their perceived risk of cancer did not increase.
Researchers said that while the campaign achieved its primary objective of raising awareness of the obesity and cancer link, respondents may have seen the message as more relevant to others, and that barrier was something future campaigns would need to address.
The toxic fat campaign ran in Victoria in Paid television advertising was complemented by radio, cinema and digital advertising. An evaluation of the sugary drinks campaign found it led to a significant reduction in the proportion of frequent sugary drinks consumers among the target population of 25 to year-olds in Victoria.
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