That two-hour meeting in April laid the groundwork for the deal. Although Meerloo declined to give interviews last week, he said in a news release: "John Labatt is an extremely attractive asset, in line with our company's global strategy of growing into a major international brewer. Interbrew's aggressive plans to expand into global markets are typical of the increasingly international consumer-products sector: similar mergers and acquisitions have been completed by soft-drink, cigarette and soap makers.
When the entertainment assets are stripped away, marked similarities emerge in the beer marketing philosophies at the Canadian and Belgian companies. Rather than push worldwide brands - the strategy used by Dutch brewer Heineken NV to sell its familiar green-bottled beer and by Anheuser-Busch of St.
Louis, Mo. Powell says: "We look at Canada as 10 different regional markets, almost as 10 countries, and see the United States as at least 50 different markets. Boosting Labatt's growth means expanding these regional niches, particularly in the United States.
Mexican beers from Femsa, such as Dos Equis and Tecate, will be heavily promoted in about seven major U. In Canada, local managers are expected to remain in charge of Labatt's brewing operations; Powell, 50, will be in Belgium next week to discuss his role. Chief executive Taylor, 54, has already hinted that he will take early retirement.
Whatever personnel changes lie ahead, the battle with Molson for the hearts of Canadian beer drinkers will continue. Molson now holds 47 per cent of the domestic market compared with Labatt's But Labatt has steadily gained ground: in , Molson had a It was bought by North American Breweries in early NAB, in turn, was given three years to shift production of its Labatt brands to someone other than Labatt.
Eventually, they settled on Molson-Coors. Angelakos also pointed out that licensing agreements and contracting out production are common practices in the brewing industry.
And this chips away at that a little bit. A Molson beer commercial strikes a nationalistic chord with Canadians from coast to coast. Big breweries are launching microbrewery-style beers to compete with the popularity of those smaller breweries.
Trade barriers are down, and the consequences for Canadian breweries are significant. A beer historian shares some interesting facts about the early years of beer in Canada. CBC stages a beer-tasting event to see if drinkers can really distinguish between brands. The uniquely Canadian stubby bottle is being abandoned for the taller American-style bottle.
Food expert Margaret Visser discusses the history and anthropology of beer with Gzowski. Light beer is now available in Canada, but Labatt is in court fighting the definition of "light. A beer expert rates financially troubled Canadian brewer Ben Ginter's beer as one of the best in the world.
The page you are looking at will not be updated. Our Columbia Brewery in Creston, B. The Columbia Brewery, which began brewing Kokanee lager in , became part of the Labatt family in The brewery has produced a number of firsts, including the first Canadian-brewed American beer Budweiser in and the first packaged draft in Canada Labatt Genuine Draft in London is the hometown of Labatt Breweries of Canada.
Labatt's London plant produces nearly 40 percent of the beer brewed in Canada. At that time, John Labatt's small brewery produced the equivalent of about 1, bottles of beer a year.
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